Xiamen Airlines

Objective

Rebrand Xiamen Airlines to promote its professional services and increase its presence

in the global marketplace.

 

Approach

Xiamen Airlines is a Chinese passenger airline, established in Xiamen, Fujian Province

in 1984. The project was a redesign of their current brand and application system. The spirit of Xiamen Airlines is embodied in a local mascot, the crane, as the symbol of the brand. I continued to use the crane, but redesigned its shape and used a different color palette to show an energetic brand that represents the local Chinese culture and makes the brand more approachable.