Caperlan Fishing Reel

Objective

Create a new fishing package system for Caperlan company that makes people feel more professional and popular.​

 

Approach

Caperlan is a France sub-brand of Decathlon Group that established in 1976. It offers

the series fishing equipment and provide a new dimension to our sport to give it a future.

I redesigned the current fishing equipment packaging with serveral products series. I

used the typeface of Univers as the main font and kept the different colors to show the 

different types of products.